What will events look like in the future?
If there is one word, beside successful, that all meetings organizers should aspire to, it’s relevant. They need to relevant to their attendees, relevant for the wider context of what’s going on and relevant for the meeting organizers. Without this, they’re a waste of everybody’s time. How can you achieve this? This short post gives you a few ideas.
Back to basics
If you’ve ever sat in a meeting and thought ‘why are we here again?’, you’ll know why it’s important not to lose sight of what it is you’re trying to achieve. It’s necessary to keep things simple and focus on the goal of your meeting: tell everybody what that goal is. Tell them when you invite them, when they arrive and keep mentioning it during the meeting. This will keep all on track and relevance will win through
Use less words
If a picture is worth a thousand words than encouraging visual media that gets straight to the point can only be a good thing. Graphics, graphs and photographs will keep people focus on the relevant task in hand.
Use more attendee focussed content
The use of pre-event surveys are another valuable way for organizers to keep the topics on track. If you ask attendees to tell you what it is that they need before they arrive, you can deliver it. This is better than guessing and will make them feel engaged in the whole process.
Don’t waste even a second
It is often surprising that many attendees at meetings will spend much more time travelling than they will contributing during a meeting. Do you think this helps them to feel it’s all relevant? One way around this is to maximize shuttle time. When attendees are travelling to and from the event you can offer them continued relevant value. Consider team building, background information or just plain old fun during these transit times.
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